The paper emphasizes the importance and value of color printing packaging bags in the field of commodity packaging. Through the combination of careful design and printing technology, the functionality and visibility of packaging materials are perfectly integrated, and the product information and brand image are clearly and vividly displayed through colorful patterns and text. This not only helps consumers quickly understand the characteristics of the product, increase the added value of the product, improve brand awareness and influence, but also makes the product unique on the shelf. Whether it is a large enterprise or a small and medium-sized entrepreneur, color printing bags are a marketing tool that can not be ignored.